Become a Content Guru in One Easy Step and End Link Anxiety For Ever
I suspect most people these days suffer from what I call link anxiety. In my office everyone is always reading great stuff and sharing it around on Slack or email. “Read this, it’s really good,” ...
View ArticleHow many ad blockers has your brand created from Nonvertising?
A look at how “nonvertising” practices could squeeze out your company in an overcrowded online ad industry Global marketing spend on digital ads is predicted to exceed television in the next ...
View ArticleThe Transfer of Trust from Premium Publishers in the Middle of the Funnel
What if we could quantify the transfer of trust from one entity to another? A universal and transparent trust metric for all to see. Us marketers would definitely have an easier time measuring ...
View ArticleACMA Predicts – Content Marketing in Asia 2017
2016 has definitely been a year where content marketing went from a discussion point to a business imperative in Asia. We’ve moved from the ‘why?’ of content marketing to the ‘how?’ and, while we ...
View ArticleHow Creativity Can Inspire Us to Rise Above the Negativity of 2016
What a year — and for all the wrong reasons. The past 12 months will surely go down as one of the most turbulent years in modern history, and one where a multitude of proverbial “unknown ...
View ArticleHistory of Content Marketing: An Infographic
History informs and shapes our approach to the present and the future. This is no different for major world events than for disciplines such as content marketing. For example, why do we feel so ...
View ArticleYour content competes with Donald Trump today
Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his administration. ...
View ArticleContent is not just a sales tool
The content path from A to B should be simple. But very quickly content's success as a useful tool for driving sales meant it was dubbed content marketing. "As con men through the ages ...
View ArticleHow-to Amplify Events Through Digital
As a company with a B2B audience be it physicians, business decision makers in MNCs or governments, it is likely that you are using physical events to present your product and services to the ...
View ArticleHow to Sell Creative Content Ideas to Your Bosses
Recently, I spoke at Content 360, sharing my thoughts about the current state of the content marketing industry. For us at Novus Asia, it all comes down to the relationship between the brand and ...
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